Hi, I’m Amelia

the founder and creative behind Vanilla Lane Cases.

I started Vanilla Lane with one idea: your phone case should be part of the outfit, not just something practical you throw on your phone. Since then, that idea has grown into an international e-commerce brand, reaching customers in more than 100 countries and building a community of over 25,000 people across Instagram and TikTok.

Vanilla Lane is very hands-on for me. I design the case artwork, dream up new collections, develop campaign concepts, style and direct photoshoots, create content and manage everything from the website to our social media and email marketing. Basically, if you see it on Vanilla Lane, there’s a good chance I’ve had something to do with it.

Building the brand has also led to some pretty surreal moments from collaborating with creators and speaking on podcasts to seeing Vanilla Lane featured in Vogue, Vanity Fair, Glamour, House & Garden and World of Interiors.

Vanilla Lane is always evolving alongside fashion, internet culture and the people who wear our cases. My goal is to keep creating cute, protective phone cases that feel distinctive, current and full of personality while growing Vanilla Lane into an even bigger international brand.

Thanks for being here. This is only the beginning.

Amelia xx
Founder & Creative Director