About Us
Nice 2 meet you
Vanilla Lane Cases started with a simple question: why should phone cases be boring? On June 11, 2023, in the heart of New Zealand, Amelia turned that question into a mission. She wanted phone cases to do more than just protect—they should celebrate individuality and add sweetness to your phone.
What began as an idea in her living room quickly grew into something bigger, thanks to her passion in Business. Now, Vanilla Lane Cases isn’t just about phone cases; it’s about making something personal.
A Few Bumps and a Lot of Wins
Launching a brand from scratch wasn’t easy. There were late nights, design tweaks, and plenty of “Can we actually do this?” moments. But every challenge taught us something and brought us closer to what Vanilla Lane is today. Now, our cases are turning heads from New Zealand to New York. And we’re just getting started.
What We Stand For
At Vanilla Lane, we believe in:
- Expression: Original cases for you from us
- Quality: We don’t cut corners
- Connection: We’re here for YOU.
Our mission is simple: make phone cases you’ll love to show off.